Description: 52" LED LCD TV
Resolution: 1920 X 1080
Power Consumption: 142W
Reviewer: Robert Wiley
Spring/Summer 2010
The Sony KDL-52EX700 has its own private display in some prominent retail stores such as Best Buy. It's got the thin good looks Sony is counting on to impress with its great brightness on the showroom floor. In this review we delve deeply into the inner beauty of the TV as well to evaluate whether the internal processing and output match the aesthetics. The EX700 series ranks right in the middle of the pack in Sony's 2010 lineup in terms of feature offerings and price
PICTURE QUALITY RATING 91/100
HERE'S WHAT YOU NEED TO KNOW TOBE A SAVVY TV BUYER
It's all about the sharpness of the picture. That's determined by the number of horizontal lines on the screen and the number of pixels -- the color dots that make up the picture -- in each line.
The analog TV sets we grew up with and still watched in a vast majority of homes are capable of only displaying 480 lines with 640 pixels per line -- the benchmark called standard definition (SDTV).
The best of the digital high-definition TVs are capable of displaying 1,080 lines with 1,920 pixels per line, but sets that display 720 lines and 1,280 pixels also are called high-definition.
The reason there are two levels of high-definition TV has to do with programming. About 70 percent of broadcast television is available in high-definition, but not all of that high-def content is broadcast at the maximum resolution.
Even at the lower level, a high-definition TV picture can be like looking out your living room window, the colors and details are so crisp.
But buying a set isn't simply a matter of telling the salesperson you want a high-definition TV and then slapping down your credit card. That would be like walking into a car dealer and saying give me something with four wheels and an engine.
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